The method

From raw data to decisions that hold.

Every engagement runs the same four phases, scaled to the size of the question. You always know which one we are in, what it produces, and when it ends.

01

Baseline

Weeks 1–3

Everything starts with a set of facts nobody in the room disputes. We instrument the data you already own and rebuild the picture from the bottom line upward, rather than from the dashboard down.

What it produces
  • Interviews with the founder and the people running it day to day
  • Shop, ad account, lifecycle and P&L data pulled into one model
  • Contribution margin and cohort baseline, built from scratch if needed
  • A written fact base and the three constraints that actually bind
02

Blueprint

Weeks 3–6

Options on the table, each with a number attached and an honest range around it. You decide with the trade-offs visible, not after discovering them.

What it produces
  • Growth levers sized by expected impact on contribution
  • A recommended path, with the reasoning written down
  • Roadmap of initiatives with owners, sequence and milestones
  • Targets for CAC, ROAS, LTV, MER and contribution margin
03

Build

Months 2–6+

We work inside the accounts alongside your team. One weekly meeting, one dashboard, clear ownership — and no reporting theatre in between.

What it produces
  • Weekly operating meeting against a single KPI board
  • Hands-on work on whichever lever is currently binding
  • Creative, CRO and lifecycle test cycles running continuously
  • Course corrections driven by results, not by the calendar
04

Compound

Ongoing

The measure of the work is whether it survives our departure. We hand over the system — models, playbooks, the reasoning — not a dependency on us.

What it produces
  • Results measured against the business case we agreed
  • Playbooks, models, templates and SOPs transferred to your team
  • Coaching for the internal owners and the hires that follow
  • Optional check-ins once the engagement closes
30–45 minFirst call. Free, confidential, and without obligation.
1 weekFrom that call to a written proposal in your inbox.
In writingScope and fee agreed per engagement, before anything begins.
4 weeksTo the first structured findings from the baseline.
Getting started

Your first thirty days

No drawn-out sales process. Within a month of the first conversation you have a plan and the first findings on the table.

Day 1

Introductory call

Thirty to forty-five minutes on your brand, your numbers, your constraints. No slides.

Week 1

Written proposal

Scope, deliverables, timeline and the fee — in writing, with nothing owed.

Week 2

Kick-off

Objectives and success metrics agreed; read access to shop, ads and analytics.

Week 4

First findings

A structured fact base and the early read, discussed openly with your team.

Engagements

Three ways to work together

Each begins with a written proposal: scope, deliverables, timeline and the fee, agreed before any work starts.

Focused

Diagnostic

2–4 weeks · fee by agreement

One question, answered with evidence. Usually asked before a budget increase, a market launch or a funding round.

  • Full review of shop, ads, lifecycle and unit economics
  • Constraints ranked by the money sitting behind them
  • A 90-day plan your team can run without us
  • Findings session with everyone who needs to hear it
Scope a diagnostic
Comprehensive

Operating Partner

3–9 months · fee by agreement

Strategy through implementation, with a senior operator embedded in your weekly rhythm until the numbers actually move.

  • Everything in the diagnostic, as the starting point
  • Roadmap, targets and the weekly operating cadence
  • Hands-on work across acquisition, conversion and lifecycle
  • Tracked against the business case from start to close
Discuss a partnership
Ongoing

Standing Counsel

Monthly · fee by agreement

An independent second opinion on the decisions that are genuinely hard to take alone.

  • Scheduled strategy sessions at a fixed cadence
  • On-call input when something breaks between them
  • Hiring, agency selection and investor preparation
  • Full confidentiality, mutual NDA on request
Ask about counsel

No commission from tools · no lock-in

Next step

Ready to see what the baseline turns up?

Book a first call and describe the bottleneck. We will tell you honestly whether a diagnostic is worth your money — and what it would answer.

Book a call Write to us
contact@mcooperations.com +1 (307) 410-7289