Capabilities

Six levers. One outcome.

From the first model to the work inside the accounts — we take a small number of questions seriously enough to follow them all the way into the P&L.

01

Growth architecture

Growth rarely stalls for want of tactics. It stalls because the offer, the audience and the economics point in different directions. We make those choices explicit and back each one with evidence pulled from your own data.

Talk about this one
What you are asking
  • Which segments and offers actually carry the margin?
  • Why are we winning today, and does that survive at twice the spend?
  • What do we stop doing to fund what matters?
What we build
  • Customer, market and competitor research — reviews, voice of customer, ad libraries
  • Positioning, message hierarchy and offer architecture
  • A 12–24 month plan carrying revenue and margin targets
  • A growth narrative your team and your investors can both read
What changes
  • One shared set of priorities instead of six competing ones
  • Budget and headcount pointed at the levers that pay
  • Trade-offs agreed before they turn into surprises
02

Acquisition systems

Most accounts do not have a targeting problem. They have a creative problem and a measurement problem wearing a targeting costume. We rebuild the structure, the testing cadence and the numbers you steer by.

Talk about this one
What you are asking
  • Why did ROAS fall apart the moment we scaled?
  • How many creatives does this actually need per week?
  • Which number do we trust — the platform, GA4 or the bank account?
What we build
  • Account audit and restructure: testing, scaling, bid strategy, cost caps
  • Creative system — angles, hooks, formats and a weekly production rhythm
  • Measurement that holds up: pixel, Conversions API, UTMs, blended MER
  • Kill and scale rules tied to your real break-even CPA
What changes
  • New customers at a CAC you can predict and plan around
  • A creative pipeline that survives losing its best performer
  • Budget decisions made on contribution, not platform ROAS
03

Conversion engineering

A point of conversion rate is cheaper than any point of traffic. We find where the money leaks on the way to checkout using behaviour, not opinion, and rank the fixes by what each one is worth.

Talk about this one
What you are asking
  • Where exactly do people leave, and what were they trying to do?
  • Which bundle, threshold or price point maximises contribution?
  • Is the Shopify stack helping, or quietly taxing every session?
What we build
  • Conversion audit across analytics, session replay and heatmaps
  • Offer design: bundles, shipping thresholds, upsells, guarantees
  • Product page, landing page and advertorial frameworks
  • A test roadmap with sample sizes and a stopping rule that holds
What changes
  • Higher conversion rate and a higher average order value
  • Lower effective CAC without touching a single campaign
  • A testing habit in place of the annual redesign
04

Lifecycle & retention

Acquisition gets the attention; retention pays the invoices. We build the email, SMS and subscription programmes that turn a first order into a second one — and make the acquisition maths work backwards.

Talk about this one
What you are asking
  • What is the real repeat rate and 90-day value, by cohort?
  • Which flows are missing, broken, or quietly losing money?
  • Does a subscription make sense here, and how do we hold churn down?
What we build
  • Klaviyo audit — consent sync, flow logic, segmentation, deliverability
  • Flow architecture and copy: welcome, abandonment, post-purchase, winback
  • Campaign calendar and a segmentation model that is maintainable
  • Subscription and loyalty design, priced against real churn
What changes
  • A bigger share of revenue from channels you own outright
  • Lifetime value high enough to outbid the competition for a customer
  • Retention you can forecast instead of hope for
05

Unit economics

You cannot scale what you cannot count. We build the financial picture most growing brands are missing: true contribution per order, real break-even, payback period, and the cash plan that decides how fast any of it can move.

Talk about this one
What you are asking
  • What is break-even ROAS and target CPA, properly calculated?
  • Does this discount, bundle or free-shipping offer make money?
  • How much can we spend next quarter without running out of cash?
What we build
  • Contribution margin model — CM1, CM2, CM3 — per product and per order
  • Target metrics: break-even ROAS, CPA, MER, new-customer CAC, payback
  • Cohort LTV analysis and calculators for pricing and promotions
  • A 13-week cash plan with scenarios attached
What changes
  • Every growth decision anchored to a number that survives scrutiny
  • Scaling that adds profit, not just revenue
  • A set of books a lender or an investor takes seriously
06

Market expansion

A new country is one of the most expensive decisions a brand can get wrong. We score the options, localise the offer properly, and define what success looks like before the first euro of test budget is spent.

Talk about this one
What you are asking
  • Which market first — DACH, Benelux, the Nordics, or none of them yet?
  • What does beating a local incumbent on price, trust and delivery take?
  • One storefront or several, and who handles VAT, logistics and payments?
What we build
  • Market sizing, attractiveness scoring and a ranked shortlist
  • Localisation plan: offer, transcreated copy, payment methods, shipping
  • Entry setup — Shopify Markets, 3PL, tax and compliance checklist
  • Launch plan with a test budget and written go/no-go criteria
What changes
  • A prioritised roadmap instead of a hunch about Germany
  • Less risk, and a shorter road to profitable revenue
  • A playbook that makes the second market cheaper than the first
Next step

Not sure which one you need?

Most engagements start with one sentence about what is stuck. We will tell you which lever it actually is, and whether it is worth scoping.

Book a call Write to us
contact@mcooperations.com +1 (307) 410-7289